Breathing Life into Bookings
Breathing Life into Bookings
How Puzzle Helped Create a Video Marketplace to Create, Promote, and Book Experiences.
How Puzzle Helped Create a Video Marketplace to Create, Promote, and Book Experiences.
Breathing Life into Bookings
How Puzzle Helped Create a Video Marketplace to Create, Promote, and Book Experiences.
Video is king. From entertainment to branding, we relate to and rely on video to tell us a story - globally, video accounts for more than 82% of all internet consumer traffic. So when Deron Quon, Founder/CEO, sought to build a marketplace to connect people through experiences, he knew that a video platform was key. Creating an experience marketplace using short-form video to promote, book, and directly transact with users, Hoopla was born.
Hoopla allows for easy exploration of services and experiences, for facilitated interaction with experience creators and businesses, and for in-app booking. It helps customers find their perfect experience, and it helps businesses easily manage their offerings. In short, it creates a one-stop shop for exploration and execution. Video marketing, booking management, and payments: it’s all included.
Video is king. From entertainment to branding, we relate to and rely on video to tell us a story - globally, video accounts for more than 82% of all internet consumer traffic. So when Deron Quon, Founder/CEO, sought to build a marketplace to connect people through experiences, he knew that a video platform was key. Creating an experience marketplace using short-form video to promote, book, and directly transact with users, Hoopla was born.
Hoopla allows for easy exploration of services and experiences, for facilitated interaction with experience creators and businesses, and for in-app booking. It helps customers find their perfect experience, and it helps businesses easily manage their offerings. In short, it creates a one-stop shop for exploration and execution. Video marketing, booking management, and payments: it’s all included.
Video is king. From entertainment to branding, we relate to and rely on video to tell us a story - globally, video accounts for more than 82% of all internet consumer traffic. So when Deron Quon, Founder/CEO, sought to build a marketplace to connect people through experiences, he knew that a video platform was key. Creating an experience marketplace using short-form video to promote, book, and directly transact with users, Hoopla was born.
Hoopla allows for easy exploration of services and experiences, for facilitated interaction with experience creators and businesses, and for in-app booking. It helps customers find their perfect experience, and it helps businesses easily manage their offerings. In short, it creates a one-stop shop for exploration and execution. Video marketing, booking management, and payments: it’s all included.
The Challenge:
Tackling Troubles to turn into Triumphs
The Challenge:
Tackling Troubles to turn into Triumphs
The Challenge:
Tackling Troubles to turn into Triumphs
They needed a talented team of developers with quick, consistent, and clear communication for rapid growth.
They needed a talented team of developers with quick, consistent, and clear communication for rapid growth.
Having previously worked with offshore talent in other time zones, Hoopla had struggled to find a team that was the proper fit for both language, response speed, and thoroughness.
Having previously worked with offshore talent in other time zones, Hoopla had struggled to find a team that was the proper fit for both language, response speed, and thoroughness.
They needed to be able to take experimental ideas in the clouds and materialize them into clear product features.
They needed to be able to take experimental ideas in the clouds and materialize them into clear product features.
Like with any evolving company, Hoopla quickly expanded their vision, from conceiving their initial idea of a video-forward experience marketplace, into pivoting to an event booking platform. They needed a team who could handle the exciting process of turning imagination into production.
Like with any evolving company, Hoopla quickly expanded their vision, from conceiving their initial idea of a video-forward experience marketplace, into pivoting to an event booking platform. They needed a team who could handle the exciting process of turning imagination into production.
They needed to hold a willingness to get the job done, and to embrace the challenge of creating unknown architecture.
They needed to hold a willingness to get the job done, and to embrace the challenge of creating unknown architecture.
Hoopla wanted the flexibility to collaborate on new features without sacrificing quality. They needed people who were already experienced, but willing to quickly learn when a new challenge surfaced.
Hoopla wanted the flexibility to collaborate on new features without sacrificing quality. They needed people who were already experienced, but willing to quickly learn when a new challenge surfaced.
And they needed quality work without breaking the bank.
And they needed quality work without breaking the bank.
Cost-effective, quick, and exceptionally competent: Hoopla was looking for the basics of any great development team.
Cost-effective, quick, and exceptionally competent: Hoopla was looking for the basics of any great development team.
They needed a talented team of developers with quick, consistent, and clear communication for rapid growth.
Having previously worked with offshore talent in other time zones, Hoopla had struggled to find a team that was the proper fit for both language, response speed, and thoroughness.
They needed to be able to take experimental ideas in the clouds and materialize them into clear product features.
Like with any evolving company, Hoopla quickly expanded their vision, from conceiving their initial idea of a video-forward experience marketplace, into pivoting to an event booking platform. They needed a team who could handle the exciting process of turning imagination into production.
They needed to hold a willingness to get the job done, and to embrace the challenge of creating unknown architecture.
Hoopla wanted the flexibility to collaborate on new features without sacrificing quality. They needed people who were already experienced, but willing to quickly learn when a new challenge surfaced.
And they needed quality work without breaking the bank.
Cost-effective, quick, and exceptionally competent: Hoopla was looking for the basics of any great development team.
The Solution:
Finding the Humans behind Hoopla
The Solution:
Finding the Humans behind Hoopla
Puzzle jumped in to provide Hoopla with the personnel to answer its immediate and long term needs.
Puzzle sourced and recruited an accomplished team to help build the MVP product. Identifying the challenges of the platform, they grew the team to onboard a QA, 2 back-end and front-end developers, and critically, an experienced project manager.
They built a strategic and detailed product roadmap, with room to spare for the inevitable challenges and iterations that arose. They also implemented a rhythm of meetings to create a synchronized channel of communication, building visibility and trust.
Puzzle jumped in to provide Hoopla with the personnel to answer its immediate and long term needs.
Puzzle sourced and recruited an accomplished team to help build the MVP product. Identifying the challenges of the platform, they grew the team to onboard a QA, 2 back-end and front-end developers, and critically, an experienced project manager.
Puzzle jumped in to provide Hoopla with the personnel to answer its immediate and long term needs.
Puzzle sourced and recruited an accomplished team to help build the MVP product. Identifying the challenges of the platform, they grew the team to onboard a QA, 2 back-end and front-end developers, and critically, an experienced project manager.
They built a strategic and detailed product roadmap, with room to spare for the inevitable challenges and iterations that arose. They also implemented a rhythm of meetings to create a synchronized channel of communication, building visibility and trust.
With their new team and clear vision, they created key features of the event booking platform, including:
Events with stratified ticket types
Manual and QR code check-in features
Integrations with Google Play and Apple Pay
Recurring events
and Guest Mode check-outs.
Crucially, they established a line of trust between Puzzle and Hoopla, creating a strong team culture and solid working relationship along the way.
With their new team and clear vision, they created key features of the event booking platform, including:
Events with stratified ticket types
Manual and QR code check-in features
Integrations with Google Play and Apple Pay
Recurring events
and Guest Mode check-outs.
Crucially, they established a line of trust between Puzzle and Hoopla, creating a strong team culture and solid working relationship along the way.
They built a strategic and detailed product roadmap, with room to spare for the inevitable challenges and iterations that arose. They also implemented a rhythm of meetings to create a synchronized channel of communication, building visibility and trust.
With their new team and clear vision, they created key features of the event booking platform, including:
Events with stratified ticket types
Manual and QR code check-in features
Integrations with Google Play and Apple Pay
Recurring events
and Guest Mode check-outs.
Crucially, they established a line of trust between Puzzle and Hoopla, creating a strong team culture and solid working relationship along the way.
“Anytime you are outsourcing, there is always going to be a period of time necessary to get used to the team and get to understand each other’s expectations. The team worked very hard and was quite involved, optimistically tackling tasks with enthusiasm”.
“Anytime you are outsourcing, there is always going to be a period of time necessary to get used to the team and get to understand each other’s expectations. The team worked very hard and was quite involved, optimistically tackling tasks with enthusiasm”.
“Anytime you are outsourcing, there is always going to be a period of time necessary to get used to the team and get to understand each other’s expectations. The team worked very hard and was quite involved, optimistically tackling tasks with enthusiasm”.
Nicholas Hsu
Nicholas Hsu
Nicholas Hsu
COO | Hoopla
COO | Hoopla
COO | Hoopla
The Results:
Looking Back and Looking Forward
The Results:
Looking Back and Looking Forward
Within 9 months, Hoopla created a robust MVP that attracted 3500 monthly active users, generated 1700 bookings, and prompted over 20,000 downloads. And its team is already growing to keep up with its demand.
Puzzle provided a team that aligns in language, work ethic, and timezone with Hoopla. By nearshoring their talent, Hoopla was able to simultaneously reduce 30% of their labor costs, and establish a solid working relationship for the future. Puzzle continues to collaborate with Hoopla, as they aim to solidify their target market fit and secure the most important features of the app build. But most importantly - they’re making a product that the CEO is proud to whip out his phone and show off to others!
Within 9 months, Hoopla created a robust MVP that attracted 3500 monthly active users, generated 1700 bookings, and prompted over 20,000 downloads. And its team is already growing to keep up with its demand.
Puzzle provided a team that aligns in language, work ethic, and timezone with Hoopla. By nearshoring their talent, Hoopla was able to simultaneously reduce 30% of their labor costs, and establish a solid working relationship for the future. Puzzle continues to collaborate with Hoopla, as they aim to solidify their target market fit and secure the most important features of the app build. But most importantly - they’re making a product that the CEO is proud to whip out his phone and show off to others!
Within 9 months, Hoopla created a robust MVP that attracted 3500 monthly active users, generated 1700 bookings, and prompted over 20,000 downloads. And its team is already growing to keep up with its demand.
Puzzle provided a team that aligns in language, work ethic, and timezone with Hoopla. By nearshoring their talent, Hoopla was able to simultaneously reduce 30% of their labor costs, and establish a solid working relationship for the future. Puzzle continues to collaborate with Hoopla, as they aim to solidify their target market fit and secure the most important features of the app build. But most importantly - they’re making a product that the CEO is proud to whip out his phone and show off to others!
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